FairDeal
A Founder-First SaaS Marketplace ยท Coming 2026

The marketplace indie SaaS deserved.

Founders keep 90%. Buyers see real metrics. Lifetime pricing doesn't kill good products. The honest alternative to lifetime-deal sites that take 70%, demand the lowest price you'll ever charge, and disappear when founders burn out.

No spam. No fee. Just early access when we open.

Lifetime deals broke indie SaaS.

~40% of lifetime deals shut down within three years. Not because the founders were lazy โ€” because the math does not work. You can't take one $49 payment from a customer who'll cost you $200/year in API fees and infrastructure forever.

Meanwhile, the platforms take 70% of every sale, demand the cheapest price the founder will ever offer, and walk away when the company collapses. The buyer is stuck. The founder is broke. The platform takes the next 70%.

FairDeal is the simple inversion: founders keep 90%. Buyers get annual founding-member pricing instead of suicide-pact lifetime deals. Both sides see real metrics โ€” MRR direction, churn, last commit, last update โ€” before any money moves.

It's not radical. It's just honest.

Metric
Them
FairDeal
Platform Take
~70%
10%
Pricing Model
Lifetime
Founding-Member Annual (3yr lock)
Founder Metrics
Hidden
Public
Refund Window
60 days
90 days + lock-period prorated
Approval Rate
3-5%
Open โ€” but transparent metrics filter quality
Founder Voice
Suppressed
Direct buyer Q&A on every page

What we will never do.

โ„– 01

Never >10% platform fee

Locked in the bylaws. If we ever raise it, founders can leave with their customer lists.

โ„– 02

Never lifetime pricing

The longest discount we'll allow is 3-year founding-member rates. Long enough to be a great deal. Short enough not to bankrupt anyone.

โ„– 03

Never hide metrics

Every listed product publishes MRR direction, active users, last release date, and founder activity. Buyers see what they're buying into.

โ„– 04

Never block exits

Founders own their customer data and email list. Leave anytime. Take everything.

โ„– 05

Never sell our own products

The platform doesn't compete with sellers. Period.

โ„– 06

Never paid placement

Ranking is by transparent metrics: revenue growth, customer rating, founder responsiveness. Money doesn't move you up.

Every product, fully public.

Before a buyer clicks Pay, they see this. Founders agree to publish these metrics โ€” automatically pulled from Stripe, GitHub, and Intercom โ€” as the price of being listed.

Example Product ยท Notion-style writing tool
Listed since March 2026 ยท Founded by 2-person team
โœ“ Metrics Verified ยท Today
MRR
$24.1K
โ†‘ 18% MoM
Active Users
847
โ†‘ 12% MoM
Churn (90d)
2.1%
Industry: 5-7%
Last Release
3d
v2.4.1 โ€” bug fixes
Avg Reply Time
4h
โ†“ from 9h last mo
NPS
62
213 responses

Recent Activity

Pushed v2.4.1 to production3 days ago
Founder answered 14 buyer questionsthis week
Roadmap updated โ€” Q3 milestones added8 days ago
14 new founding-member signupslast 7 days

Compare this to: "Tier 4 Plus โ€” limited stock, ends soon." That's what we replace.

For both sides.

I built this because I'm a working publisher and indie maker. I've watched founders I respect destroy their own businesses by accepting lifetime-deal terms that no math can ever rescue. I've watched buyers โ€” many of them indie authors, small agencies, side-hustlers โ€” pay $49 for tools that died inside a year.

The marketplace doesn't have to work this way. The platform fee can be 10% instead of 70%. The metrics can be public instead of hidden. The pricing can be a great deal without being a death sentence. We just have to choose it.

I'm building this whether 10 founders join or 10,000. If you've been burned โ€” as a maker or a buyer โ€” get on the waitlist. We'll keep it honest.

Brett ยท Founder, FairDeal ยท Writz About Life Publishing
Key West, Florida ยท 2026

Get on the list. Build what's next.

Early founders get featured placement at launch. Early buyers get the first founding-member offers. Both sides shape the platform โ€” we're building this in public.

โœ“ You're on the list. Watch your inbox for early-access updates.
Goal: 500 founders + buyers by August 2026